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خلاصہ
I am an innovative thinker, who embraces challenges and is not afraid to work outside comfort zone. Being a confident, self-motivated person with effective communication and interpersonal skills, I have successfully handled marketing programmes of different values and that too at different life stages of brands. One of my greatest achievement and capability is flexibility to work with and lead diverse teams and make them work as an effective unit achieving targets and growth. With a friendly approach towards work and deriving inspiration from high competitiveness and challenging roles, I relish the success and learning achieved.
I believe in “holistic approach” towards marketing requiring modern day marketers to create multiple views of customer experience, stakeholder interests, investors view, partner network development and importantly Marketing Channel Development and extending the longevity of relationships, creating Integrated Marketing Communications vis-a-vis ever changing and fast spreading social media. These demanding challenges makes marketing a career I see myself excelling in.
تجربہ
Brand Executive
Brand Executive
*Trusted for planning and implementing marketing plans for worth Rs. 170 million in first year for CSD products.
*Strengthened brand equity and developed needed brand pull through multi-million impactful ATL campaigns. Initiated innovations in traditional media (content integration and celebrity endorsement). Championed in achieving GRPs and other media deliveries with minimum CPRPs. Optimized media investments with healthy ROI & reduced the Media Inflation impact while securing most premium positions.
*Devised trade marketing plans for General and Organized Modern Trade. Worked closely with Sales Leadership in designing and implementing Route to Market Strategy, Trade and Shoppers engagement program.
*Ensured achieving share of voice at General & Modern Trade Outlets through in-store branding, visibility & POS displays, effective visual merchandising, secondary display units, and on-shop activities supported by on-ground Brand Activation.
*Explored avenues in digital space including presence at (Facebook, YouTube, Instagram & Website).
*Strategically designed, planned & developed yearly marketing budget with activity timeline.
*Budget includes ATL, BTL, Social Media & Trade marketing activities.
*Develop and executed release plan for electronic and print media.
*Handling creative agency for all the brand communication.
*Responsible for Brand social media pages handling.
*Work closely with all related departments, especially Sales, Tax & Finance, procurement, Legal.
*Working in a direct reporting to Director & CEO.
Sales & Marketing Manager
*Plan & achieved monthly sale targets for banquet & corporate meetings.
*Daily sales call to corporate clients for membership sale.
*Development of annual Sales & Marketing plan and budget.
*Plan, design and execute the festivals successfully; Jashn E Baharan, Mother Day, Father Day, Mango Festival, Sea Food Festival, Ramadan Kareem & Continental Food Festival creatively for sales boost up.
*Dealing & corresponding with corporate clients for their event execution.
*Designing & Managing the production of marketing materials, including leaflets, posters and flyers. This can involve writing and proofreading copy, and liaising with designers and printers.
*Develop and maintain CRM system.
*Start Royalty program to enhance the long term sales.
*Proactive in identifying new sources of business while ensuring business from existing clients are maximized.
*Active member of the team to launch hotel website (mughalmahalhotel.com.pk) and manage its digital communications (facebook.com/mughalmahalhotel)(instagaram/mughal_mahal_hotel)
*Develop strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects.
*Manage the ATL and specifically BTL promotion throughout the city.
*Evaluate marketing campaigns and monitor competitor activity.
*Tracking campaign success to enable us to understand the ROI of each activity and aid future promotion plan through effective reporting.
*Successfully plan and execute the Ramadan Campaign and achieved 51% sales above from the target.
Brand Ambassador For Dunhill
*Lead the Product Sale (Dunhill) in my territory.
*Brand availability & visibility throughout the retail outlets.
*Build partnership with key retail outlets to gain share in the market.
*Promotional material (bunting, merchandising e.g.) display according to company & Government policy.
*Manage Brand activation and promotion in the territory.
*Weekly and monthly reports of the market status.
*Shop Merchandising for Brand.
*Compile the monthly customer feedback.
*Market intelligence reports.
*Active involvement in the new brand and campaign launch.
